Shop 172

I love discovering new e-commerce boutiques, especially when they lean towards selling lesser known, more free-thinking designers. Shop 172 is one of these boutiques, and if it's in Susie Bubble's top ten, you know it's good. Located in the East End of London, they are committed to carrying an international array of under-the-radar designers, all at affordable prices (yay!). Most of the garments in the shop are handmade or produced in small quantities so it's even more exciting because you know it's something you probably won't see anywhere else. So, you're ready to shop right? Well the online store isn't up just yet, but in the meantime you can take a look at a few of the awesome things in their collection.