Overall, I wouldn't exactly call this collection polished or their most innovative, but it still embodies what I love about Cheap Monday- accessible, casual and cool- and I know Ann will push it even further.
July 02, 2009
Cheap Monday SS10
On Monday night, it was raining denim in Sweden's capital. Cheap Monday took us into a grunge-infested, almost apocalyptic world for spring. This is new head designer, Ann-Sofie Back's first collection for the brand. Although having just joined Cheap Monday in May, this is only a teaser hinting at the direction she will eventually take for her first full collection for the brand, which won't be until spring/summer 2011. I have a feeling by then, we'll be on the edge of our seats, but I'm already analyzing each look trying to figure out what Ann may have touched.
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3 comments:
Am so excited that she took over Cheap Monday, I think the show looked pretty good!
xxx,
Tiffany
that last sweater? the one that looks like it got raped by moths? i love it.
This is great! I've been trying to find photos from Stockholm fashion week... did you take these yourself (lucky if so!) or find them online somewhere?
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